Universitat Politècnica de Catalunya · BarcelonaTech

Bachelor's degree in Marketing and Digital Communications

Euncet University Business School

The bachelor's degree is taught at the Euncet University Centre, a private higher education centre affiliated to the Universitat Politècnica de Catalunya.
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What are the requirements to enrol in a bachelor's degree course?
Legalisation of foreign documents
All documents issued in non-EU countries must be legalised and bear the corresponding apostille.

Second course

  • Consumer Behaviour 6
  • Digital Marketing 6
  • English II 6
  • Fundamentals of Public Relations 6
  • Marketing Management 6
  • Principles of Law 6
  • Statistics I 6
  • Statistics II 6
  • Web Technologies and Databases 6
  • World and Spanish Economy 6

Third course

  • Communication Strategies 6
  • Content Marketing 6
  • Digital Advertising and Public Relations 6
  • Digital Law 6
  • Finance for Marketing 6
  • Market Research 6
  • Marketing Intelligence and Crm 6
  • Multimedia and Graphic Design 6
  • Search Engines Marketing 6
  • User Experience 6

Fourth course

  • Advanced Accounting 6
  • Audience Analysis and Digital Metrics 6
  • Bachelor's Thesis 12
  • Business & Internet Integration 6
  • Business Organization & Management II 6
  • Business Planning & Analysis 6
  • Community Management in Digital Environments 6
  • Cost Accounting II 6
  • Cost Accounting II 6
  • Direct Marketing 6
  • Elective External Internship I 12
  • Elective External Internship II 18
  • Financial Accounting II 6
  • Financial Accounting II 6
  • Financial Engineering 6
  • Financial Management I: Investment 6
  • Financial Management II: Funding 6
  • Financial Markets & Instruments 6
  • Financial Mathematics 6
  • Human Resource Management 6
  • Information Systems 6
  • International Economics 6
  • Labour Relations 6
  • Logistics and Operations 6
  • Macroeconomics 6
  • Marketing Management II 6
  • Microeconomics 6
  • Professional Development III 6
  • Project Management 6
  • Statistics and Data Visualization 6
  • Strategic Management 6
  • Tax Law I 6
  • Tax Law II 6
  • CompulsoryECTS
  • OptionalECTS
  • ProjectECTS
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