The Telefónica-UPC Chair was set up in 2003, and was originally known as the Telefónica Chair on the Evolution and Future Trends of the Information Society. In 2009 it changed its name to reflect its current concern with analyzing the emerging model of the knowledge society, in which the use of ICTs contributes to the development of a knowledge-driven economy. The Chair comprises a group of experts on topics related to its goals. Its director is professor Jordi Romeu Robert, its associate director is professor Francesc Solé Parellada, and its coordinator is lecturer Ferran Sabaté Garriga. ProfessorLuisJofreRocahas beenChairuntilitsincorporationinthe Government of CataloniaasGeneral ManagerofUniversityon 18January2011.
The Chair’s principal goals are to study and carry out research on new communication technologies and to identify the new professional profiles that will be needed in the information and knowledge society. In addition to analyzing and promoting the use of ICTs in sectors of the Catalan economy and industry, it aims to promote the UPC as a think tank that makes proposals designed to foster the development of the information society, with an emphasis on public administration, education, productivity and healthcare.